Wednesday, 12 October 2011

About Snave kollections


Launched off by owner Snave, The Snave collections represents a borderless, Kenyan lifestyle in Africana collections. Snave kollections realized his prowess in creating culture far beyond the realm of fashion. Hence, the birth of the apparel Snave kollections. Like other fashion designers, Snave kollections quickly staked its claim in Africana wear becoming the destination brand for many  consumers who like Africana jewellary and wear. Snave kollections maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand's attention to detail that has pushed Snave kollections appeal beyond its core urban customer. 3 months have passed since the genesis of Snave collections and a dynasty now reigns.
Today, Snave kollections is a dominant lifestyle apparel brand for a wide range of customers. Inspired by an urban aesthetic rooted in young men's and women’s African wear.
By incorporating tradition; impulses into the Snave kollections style, the brand has expanded its appeal beyond Nairobi borders and has become a brand of countrywide significance. As a result, Snave kollections boasts customers in the Mombasa, Kisumu, Nakuru, Eldoret, Narok, Naivasha and Thika Town.
The Snave kollections marketing strategy continues to show our target consumer that we are not merely on the pulse....we create the pulse. Through synergy between numerous brands, we are able to effectively market to consumers of an entire lifestyle. In addition to the traditional mediums employed to communicate our branding message such as out of home advertising (posters), we also employ a substantial amount of non-traditional methodology within our marketing mix. With events, online marketing, viral marketing and lifestyle tie-ins.
Our authentic mix of department store to specialty stores makes Snave kollections an ideal retail partner to our stores. Within the department store space we insure that we provide both buyers and consumers with product at a price point that enables the store to make profit and the customer to receive quality product at a fair price. With specialty designed product, which allows the partner to remain unique in their presentation without affecting the department store business.
Snave Kollections defines the lifestyle for today's young hip consumer and provided the efficient business acumen to retail partners that are necessary to be successful.